9/21/2023 0 Comments World war toons commercial![]() ![]() ![]() One popular illustrated weekly newspaper was The Sphere. ![]() The object: to have people at home buy products to send to their men at the front and to purchase products that have been proven in wartime. Two streams of consciousness underlie many of these advertisements: correspondence between home and the front and gift parcels or care packages to loved ones. As the war began to totally dominate the mindset of the public, it made sense to embrace the war effort and appeal to the imagination by seeming to support that effort through advertisements that used military or patriotic symbolism, often in clever and imaginative ways. If one had a product to sell, newspapers and magazines provided the best forum for promotion. In an era before radio and television when cinema was still in its infancy, the printed page, bulletin or poster was the main mechanism for communicating an idea or message to a wider audience. The First World War provides a useful exercise in understanding the power and motivation behind commercial advertising in time of national crisis. For many companies often selling mediocre products, appealing to these national emotions can produce positive results and increased revenues. One necessary symptom of war is the rise in patriotism and nationalism, elements that are crucial to sustain a successful war effort. In some cases, it is the production of war materials that generates profits for companies, while in others, conflicts provide new opportunities, create new demands and new needs, some unforeseen. ![]()
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